Who We Are

A group of awesome humans who make up the dental marketing company

A group of awesome humans who make up the dental marketing company

dentists keep. For years. Sometimes for whole careers!

dentists keep. For years. Sometimes for whole careers!

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How we’ve succeeded

The principle driving force behind our success has been two very simple, yet very powerful sentences.

“Improving client results is everyone’s daily task. If we do that, everything else will take care of itself.”

Here we are, after thirty years of serving dentistry – still with a singular daily focus.

team focus


Welcome! We look forward to serving your practice!


Howie Horrocks

Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO;Trade Secrets of America’s Dental Marketing Guru. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists.

Howie started in advertising in 1984. He wrote ad campaigns for a myriad of businesses including photographers, retail suppliers, software companies, manufacturing companies, sandwich shops, caterers, artists, print companies, accountants, podiatrists, chiropractors, a national sports figure and yes, even a lawyer or two.

He was then introduced to a dentist who referred him to another and then another and before long he realized that working only with dentists was what he wanted to do. Since 1989 he has worked exclusively with some of the top dental practices in the US and Canada.

He has authored articles on the subject of new patient marketing for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards ReportThe Independent DentistThe Advertising Dentist, The Farran Report, Dental Practice and Finance and others. He also co-moderates Dr. Howard Farran’s Dentaltown.com marketing forum.

His books have sold in nearly every country in the world. He also makes personal appearances at seminars, conventions and other dental meetings.

Dr. Howard Farran has called him, “Dentistry’s Number One Marketing Man.” He has received accolades and endorsements from virtually every leader in the dental profession.


Mark Dilatush

Howard Farran said of Mark, “Multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success.”

Mark heads our analysis/strategy department. Mark has a unique combined background in dental technology, dental practice management, practice marketing, and dental business analytics, which was built over the past 23 years in dentistry. He works very closely with Jay Ostendarp and Jane Shewman. He and his team are responsible for building client marketing plans that pose the least risk to our client marketing budgets with the highest potential return.

Mark says: “Nobody here will ever try to “sell” you anything. The analysis/strategy department spends all of its time gathering data, studying it, determining the best strategy for a client, documenting everything, and then explaining everything in detail. We will take as much time as you need or desire. This will be a ZERO pressure experience for you. We want our clients to fully understand the big picture.”


Heather McCarley
VP of Operations

Heather comes to us with over 20 years experience in Annuity Operations with Lincoln Financial Group. There she played a large part in continuous improvements on processes, products and technology. She held corporate training positions as well as management positions throughout the organization during her tenure there. She played an important role in several major technology implementations that impacted several different departments within the organization. Her expertise in procedure writing, process improvements, management, and quality control are some of her biggest assets that she brings. She is also Six Sigma Certified allowing her to ensure processes are as efficient as possible.

In her spare time, she enjoys spending time with her family. Her kids keep her very busy with baseball and basketball practices and games and she loves every minute of it.

Where We Are

We have offices in Hamilton NJ, San Jose CA, and our main headquarters in Las Vegas, NV.

How Can We Help?

Feel Free to Reach Out Anytime!

What We Do
What We Do
Contact Us
Contact Us